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SCVNGR Summer School Series: Social Media Seminar for Local Business 202

Tuesday, July 26, 2011 from 7:45 AM to 9:00 AM (ET)

Cambridge, MA

SCVNGR Summer School Series: Social Media Seminar for Local...

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SCVNGR Summer School Series: Social Media Seminar for Local Business 202 34 tickets Ended Free  
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Are you confused on what the difference between a Facebook profile and a fan page is?  Do you need more Twitter followers?  What IS a Twitter follower?  Then this is the workshop you can’t miss this summer!


SCVNGR, a Google Venture funded gaming company in Cambridge is hosting educational workshops for small and local business owners.    


We will be hosting 3 free classes to get you started on connecting to what the kids are calling, the “social graph”.  Whether you are a true social novice or just someone who could use a few extra pointers on how to best execute a viral marketing campaign through crowd sourcing engagements, join us for a delicious breakfast and learn the finer art of digital engagement.  


Dan Green (@greenglow) of The Green Internet Group will be hosting this seminar on optimizing your Social Media marketing to increase efficiency and performance.  This is intended as an intermediate workshop and will focus on these topics:

 

·        Focus and goals: Strategic use of social media to produce measurable business value;

·        Define success: How to choose attainable objectives and know if you are winning;

·        Tools and applications: Get better results in less time;

·        Engagement: Increasing the value of your existing social network;

·        Negative comments: When to engage, when to step back;

·        Integration: How to integrate social media with online and offline;


Please come with questions as there will be a Q&A session immediately following the seminar.  See you all there!


   

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When & Where



SCVNGR HQ
175 Second Street
Cambridge, MA 02142

Tuesday, July 26, 2011 from 7:45 AM to 9:00 AM (ET)


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Hosted By

South End Business Alliance



The South End Business Alliance (SEBA), which originated in 1978, uses
the power of collaboration to support, strengthen and unify South End
businesses, artists and non-profit organizations, while celebrating and
promoting our neighborhood's rich diversity and history. 

GOALS
The South End Business Alliance (SEBA) seeks to: 

Expand the economic vitality of the South End through cross-marketing,
resource-sharing and collective business growth. 

Foster an effective flow of communication among businesses, residents
and the City of Boston; 

Serve as a hub for information and participation in for-profit and
non-profit South End-related activities, and promote the neighborhood as
a unique destination, through southendbusiness.com and other means.